Author Jansson merges different perspectives and ideas into a powerful theory on international ma...

Senior executives, middle managers, supervisors, administrators, and other students of adminis...

If you feel you have a disjointed, or unbalanced, view of the global system of demand and supp...

Global Tourist Behavior contains travel and marketing research that explores the integral global ...

Here is a comprehensive guide for training a workforce in Total Quality Management (TQM). An i...

Going global can be risky business if you don''t divest yourself of your ethnocentric thinking...

Here is a comprehensive guide for training a workforce in Total Quality Management (TQM). An i...

Going global can be risky business if you don''t divest yourself of your ethnocentric thinking...

An essential reference book for you and your global organization, Executive Development and Organ...

The primary competitive advantage that firms have today is the perspective, outlook, and commitme...

Keep ahead of your competitors!New Product Development will help you and your company overcome...

Improve your grasp of contemporary European marketing issues with these fascinating case studies ...