The literature of marketplace behaviour, long dominated by economic and psychological discours...

The literature of marketplace behaviour, long dominated by economic and psychological discourse, ...

How is qualitative marketing and consumer research conducted today? - What is rigorous research...

Designed for students, scholars, and marketing research practitioners, this book is designed to t...

The literature of marketplace behaviour, long dominated by economic and psychological discours...

Contemporary Consumer Culture Theory contains original research essays written by the premier tho...

Contemporary Consumer Culture Theory contains original research essays written by the premier tho...

How is qualitative marketing and consumer research conducted today? - What is rigorou...

The literature of marketplace behaviour, long dominated by economic and psychological discourse, ...

The literature of marketplace behaviour, long dominated by economic and psychological discourse, ...

Contemporary Consumer Culture Theory is a reflective assessment, in theoretical, empirical and ev...