Edward Bernays (1891-1995) gilt als Vater der Public Relations. Bernays machte nicht nur das Werk...

With politics taking centre stage due to the US presidential election, the time is perfect for a ...

Crystallizing Public Opinion is a book written by Edward Bernays and published in 1923. It is per...

This anthology of hard-to-find primary documents provides a solid overview of the foundations of ...

Reprint of a seminal 1928 work from the father of public relations and modern political spin

The father of public relations looks back on a landmark life spent shaping trends, preferences, a...

A revolutionary work on public relations and marketing by the provocative thinker who was dubbed ...

Whilst the greatest effort has been made to ensure the quality of this text, due to the historica...

"e;Crystallizing Public Opinion"e; is Edward Bernay's pioneering work on the topic of pub...

Edward Bernays’ 1923 classic Crystallizing Public Opinion set down the principles that corporatio...

Famed as "e;the father of public relations,"e; Edward Bernays pioneered the technique of ...