"e;Cases in Advertising Management"e; offers a wide range of short, medium-length, and lo...

This comprehensive book is designed to serve as a primary text for the Advertising Management cou...

"e;Cases in Advertising Management"e; offers a wide range of short, medium-length, and lo...

This comprehensive book is designed to serve as a primary text for the Advertising Management cou...

Updated and greatly expanded to reflect the explosive growth of new media, this acclaimed and wid...

Updated and greatly expanded to reflect the explosive growth of new media, this acclaimed and wid...

This book provides simple explanations of advertising media sources and calculations along with r...

Designed to serve as a comprehensive, primary text for research methods courses in advertising an...

This book provides simple explanations of advertising media sources and calculations along with r...

Designed to serve as a comprehensive, primary text for research methods courses in advertising an...

Advertising Media Planning blends the latest methods for digital communication and an understandi...

Advertising Media Planning blends the latest methods for digital communication and an understandi...