At your fingertipsfind advertising terms and concepts quickly and easily in this A-Z reference...

No one can resist a love letterLove letters are largely a lost and forgotten art. Not long ago su...

At your fingertipsfind advertising terms and concepts quickly and easily in this A-Z reference...

Exploring the inter-relatedness of the key components that impact any international marketing ven...

Exploring the inter-relatedness of the key components that impact any international marketing ven...

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with edu...

Integrated Advertising, Promotion, and Marketing Communications, 9th Edition speaks to an evolved...

Exploring the inter-relatedness of the key components that impact any international marketing ven...

Unlike marketing management texts that are versions of principles texts, this text is based on th...

The SAGE Text and Cases Series, featuring IVEY Cases is a co-publishing partnership between SAGE ...

Cowritten by an expert on marketing and an expert on management, this text thoroughly integrates ...

Exploring the inter-relatedness of the key components that impact any international marketing ven...