Brand relationships are critical because they can enhance company profitability by lowering custo...

Brand relationships are critical because they can enhance company profitability by lowering custo...

Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and co...

Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and co...

Establishing, expanding and leveraging brand meaning is critically important yet exceedingly comp...

Brand Attachment provides a theoretical construct about the factors that underlie strong brand re...

Noted authors discuss how and why consumers identify with and become attached to brands and the c...

The popular CONSUMER BEHAVIOR, 7E draws key concepts from marketing, psychology, sociology, and a...

Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and co...

Hoyer MacInnis Pieters' CONSUMER BEHAVIOR, 8th EDITION, draws key concepts from marketing, psycho...