"e;Threats to brand relevance are always lurking around the corner. Your brand is virtually n...

Branding guru Aaker shows how to eliminate the competition and become the lead brand in your mark...

Branding guru Aaker shows how to eliminate the competition and become the lead brand in your mark...

"e;Threats to brand relevance are always lurking around the corner. Your brand is virtually n...

Powerful product, country, and functional silos are jeopardizing companies' marketing effort...

The tenth annual Advertising and Consumer Psychology Conference held in San Francisco focused on ...

The tenth annual Advertising and Consumer Psychology Conference held in San Francisco focused on ...

Ein kompakter Überblick über die nützlichsten Konzepte und Methoden für die Entwicklung starke...

The most important assets of any business are intangible: its company name, brands, symbols, and ...

In this long-awaited book from the world's premier brand expert and author of the seminal work Bu...

Creating Signature Stories applies the power of storytelling—a key to any digital program—to stra...

As industries turn increasingly hostile, it is clear that strong brand-building skills are needed...