This Handbook contains a unique collection of chapters written by the world's leading researchers...

This Handbook contains a unique collection of chapters written by the world's leading researchers...

This volume grew out of the annual Advertising and Consumer Psychology conference sponsored by th...

This volume grew out of the annual Advertising and Consumer Psychology conference sponsored by th...

Online Consumer Psychology addresses many of the issues created by the Internet and g...

Online Consumer Psychology addresses many of the issues created by the Internet and goes beyond t...

Online Consumer Psychology addresses many of the issues created by the Internet and g...

Consumer Psychology in a Social Media World seeks to illustrate the relevance of consumer psychol...

Consumer Psychology in a Social Media World seeks to illustrate the relevance of consumer psyc...

The revision of this book presents a comprehensive overview of latest developments and trends in ...

Consumer Psychology in a Social Media World seeks to illustrate the relevance of consumer psychol...

Online Consumer Psychology addresses many of the issues created by the Internet and goes beyond t...