In the past, sport, particularly football, has been defined as a male domain. Women's interest st...

In the past, sport, particularly football, has been defined as a male domain. Women's interest st...

Filled with insightful analysis and compelling arguments, this book considers the influence of sp...

When Barack Obama was re-elected president in November 2012, his Republican challenge...

By evaluating the Internet's impact on key cultural issues of the day, this book provides a compr...

This practical introduction to audience research shows students that conducting consumer...

From the advent of social media to the rise of fantasy sport to the increased media plat...

This book examines the most prolific international women's football tournament-the FIFA Women's W...

This is the first book to explore the full significance of sport fans and fandom from an internat...

This is the first book to explore the full significance of sport fans and fandom from an internat...

For the last 150 years, advertising has created a consumer culture in the United States, shaping ...

For the last 150 years, advertising has created a consumer culture in the United States, shaping ...