This book is a basic text for international marketing courses. It introduces the different ele...

This third edition of Strategic Marketing Management confirms it as the classic textbook on th...

This third edition of Strategic Marketing Management confirms it as the classic textbook on th...

This book is a basic text for international marketing courses. It introduces the different ele...

The need for a more conscious, focused and proactive approach to the management of health-care or...

The need for a more conscious, focused and proactive approach to the management of health-care or...

This book deals with the area of marketing in general practice. It presents a step-by-step guide ...

This book deals with the area of marketing in general practice. It presents a step-by-step guide ...

Based on the authors' experiences of working with a wide variety of retail pharmacies, this book ...

Based on the authors' experiences of working with a wide variety of retail pharmacies, this book ...

Strategic Marketing Planning concentrates on the critical planning aspects that are of v...

Based on the authors' experiences of working with a wide variety of retail pharmacies, this book ...