The once predictable world of business (B2B) marketing is changing. It is now a complex and chall...

Why should and how can organisations manage their reputations? All organisations, the executives ...

Essentials of Marketing Communications offers a concise and student-friendly introduction to the ...

‘Butterworth-Heinemann’s CIM Coursebooks have been designed to match the syllabus and learning...

‘Butterworth-Heinemann’s CIM Coursebooks have been designed to match the syllabus and learning...

The book covers advertising from top to bottom, including the history and development of the adve...

The new edition of Marketing Communications delivers a rich blend of theory with examples of cont...

The new edition of Marketing Communications delivers a rich blend of theory with examples of cont...

Get a solid grasp of the methods, processes, and issues surrounding marketing communications and ...

Get a solid grasp of the methods, processes, and issues surrounding marketing communications and ...

Support your students' understanding of the methods and issues surrounding Marketing Communications.

Why should and how can organisations manage their reputations? All organisations, the executives ...