MKTG from 4LTR Press connects students to the principles of marketing-bringing them to life throu...

Explores critical issues that affect everyone, including climate change, population control, l...

The grim history of Nauru Island, a small speck in the Pacific Ocean halfway between Hawaii and A...

Mount Vernon, despite its importance as the estate of George Washington, is subject to the same t...

In Marketing Research Essentials, 9th Edition, authors Carl McDaniel and Roger Gates share their ...

Marketing Research: Using Analytics to Develop Market Insights teaches students how to use market...

An entirely revised and updated edition of the best-selling 2001 original This collection of biog...

The text and images in this book are in color. A less-expensive grayscale paperback version is av...

The text and images in this book are in grayscale. A hardback color version is available. Search ...

Color print.Introduction to Business covers the scope and sequence of most introductory business ...

Black & white print.Introduction to Business covers the scope and sequence of most introductory b...

Profiles of eight visionaries--including Terri Swearingen, Dave Foreman, and Wes Jackson--who hav...