This book examines social media influencers as brand communicators. Each chapter represe...

This book analyzes social media influencers and their relationship with their online fol...

This edited collection focuses on how public communication practices and the communicati...

This book draws on interdisciplinary research and mixed methods to investigate the exten...

This book examines how to more successfully recruit, retain and engage millennial employees...

The uptake of digital media platforms necessitates the need to understand how digital cultures of...

The uptake of digital media platforms necessitates the need to understand how digital cultures of...

A strong relationship between sport fans and teams is an essential component for the success of t...

Research Perspectives on Social Media Influencers and Brand Communication examines the myriad way...

This book analyzes social media influencers and their relationship with their online followers. E...