Volume 26 of Advances in International Marketing is devoted to a set of papers that attempt to de...

This book has been written for experienced managers and students in postgraduate programs, such a...

The Routledge Companion to Strategic Marketing offers the latest insights into marketing strategy...

Das Werk stellt einen völlig neuen Ansatz der Diskussion globaler Marketingproblemstellungen dar....

Given its unique heritage and diversity, Europe deserves and requires distinct marketing attentio...

This book examines topical issues in global corporate social responsibility (CSR) from both schol...

The Routledge Companion to Strategic Marketing offers the latest insights into marketing strategy...

This book has been written for experienced managers and students in postgraduate programs, such a...

Taking the Fear Out of Data Analysis provides readers with the necessary knowledge and skills to ...

Looking to pursue an MBA? The journey can be daunting, but fear not - this book is here to guide ...

Given its unique heritage and diversity, Europe deserves and requires distinct marketing attentio...

Das Werk stellt einen völlig neuen Ansatz der Diskussion globaler Marketingproblemstellungen dar....