Marketing and consumer research has traditionally conceptualized consumers as individuals- who...

Internet regorge de conseils aux apprentis entrepreneurs sur les façons de créer, de développer e...

Marketing and consumer research has traditionally conceptualized consumers as individuals- who...

This book covers the ‘hot topic’ of the experiential consumption in an accessible manner and f...

This book covers the ‘hot topic’ of the experiential consumption in an accessible manner and f...

With this book comes a message that the authors have for management and entrepreneurship experts ...

With this book comes a message that the authors have for management and entrepreneurship experts ...

Coving the 'hot topic' of the consumption experience in an accessible manner and from a unique in...

This book covers the 'hot topic' of the experiential consumption in an accessible manner and from...

Project Marketing: Beyond Competitive Bidding is the first English language book that focuses spe...

Marketing and consumer research has traditionally conceptualized consumers as individuals- who ex...