The current crisis has rocked the financial system worldwide and has cast doubt on the effectiven...

Customers are treated badly. Not all customers. Not always. But many are and often. Some customer...

Customers are treated badly. Not all customers. Not always. But many are and often. Some customer...

Since the first edition of this landmark textbook, online shopping has grown exponentially to the...

Since the first edition of this landmark textbook, online shopping has grown exponentially to the...

This core adoptable textbook provides a comprehensive treatment of branding in Asia, focusing on ...

There is a growing interest in firms' adoption of ethical and social marketing approaches among a...

This casebook provides students and academics in business management and marketing with a collect...

University branding has increased substantially, due to demands on universities to enrol great...

University branding has increased substantially, due to demands on universities to enrol great...

This book presents the first-principles calculations that can be used to determine the ess...

Even before the outbreak of COVID-19, scholars and marketers alike were paying increased attentio...