This user-friendly textbook offers students an overview of each aspect of the marketing process, ...

Although one perspective depicts young consumers as vulnerable and passive in the marketplace sys...

Although one perspective depicts young consumers as vulnerable and passive in the marketplace sys...

Contemporary Issues in Marketing brings together theory and practitioners′ persp...

Contemporary Issues in Marketing brings together theory and practitioners′ persp...

Small and medium-sized enterprises (SMEs) dominate the market in terms of sheer number of organis...

Small and medium-sized enterprises (SMEs) dominate the market in terms of sheer number of organis...

Examining how religion influences the dynamics of consumption in developing nations, this book il...

This user-friendly textbook offers students an overview of each aspect of the marketing process, ...

This book contributes to the ongoing discussion around entrepreneurship in Africa and how it can ...

This book contributes to the ongoing discussion around entrepreneurship in Africa and how it can ...

This comprehensive textbook explores how technological developments and emerging technologies imp...