This is a teaching companion to the case studies provided in the book 'Strategic Marketing Cases ...
This book presents a collection of articles addressing a range of marketing strategies unique to ...
This book helps students to develop a critical understanding of the service business scenarios an...
This book would enable students, academics and practitioners to develop a thorough understanding ...
This book helps students to develop a critical understanding of the service business scenarios an...
This is a teaching companion to the case studies provided in the book 'Strategic Marketing Cas...
This book presents a collection of articles addressing a range of marketing strategies unique ...
This book helps students to develop a critical understanding of the service business scenarios an...
This book presents a collection of articles addressing a range of marketing strategies unique ...
This book would enable students, academics and practitioners to develop a thorough understanding ...
This book would enable students, academics and practitioners to develop a thorough understanding ...