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    This is a teaching companion to the case studies provided in the book 'Strategic Marketing Cases ...

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    This book presents a collection of articles addressing a range of marketing strategies unique to ...

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    This book helps students to develop a critical understanding of the service business scenarios an...

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  4. Services Marketing Issues in Emerging Economies
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    This book would enable students, academics and practitioners to develop a thorough understanding ...

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    This is a teaching companion to the case studies provided in the book 'Strategic Marketing Cas...

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    Buch
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    This book presents a collection of articles addressing a range of marketing strategies unique ...

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  8. Taschenbuch
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    This book helps students to develop a critical understanding of the service business scenarios an...

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  9. Strategic Marketing Issues in Emerging Markets
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    Taschenbuch
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    This book presents a collection of articles addressing a range of marketing strategies unique ...

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  11. Services Marketing Issues in Emerging Economies
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    Taschenbuch
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    This book would enable students, academics and practitioners to develop a thorough understanding ...

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