Accurate and useful assessment of tourism market opportunities, network behavior, and tourism des...

"e;Luxury Fashion and Culture"e; focuses on the study of how humans use high quality, hig...

"e;Superior Customer Value"e; (SCV) advances theory and offers new tools useful for measu...

The authors propose that complexity theory holds great promise in improving understanding of gues...

Market-Driven Thinking provides a useful mental model and tools for learning about how executi...

The volume advances theory on hospitality meanings from both conscious and unconscious processing...

This volume provides useful answers to the following questions: how do tourists go about seeking ...

This accessible field guide covers practical steps and contributes to behavioral theory by report...

This field guide provides methods and studies on how-to-do case study research in natural setting...

Market-Driven Thinking provides a useful mental model and tools for learning about how executi...

Relationships of individual and groups among three-plus firms represent the cornerstone concept i...

Providing broad and deep coverage, this volume focuses on sensemaking, decisions, actions, and ev...