Emerging market economies account for eighty percent of the world's population and some 75% of it...

Business Education in Emerging Market Economies discusses the impact of business education on eme...

Business education is a critical ingredient in establishing a viable middle class of managers in ...

Business education is a critical ingredient in establishing a viable middle class of managers in ...

Service Franchising succinctly extracts from observations about international franchising from...

This book provides authoritative academic and professional insights into the strategies of Chines...

Franchising now represents more than 10% of the US economy and 50% of US retail sales, and this w...

As China's markets evolve, marketing strategy must adapt to meet changing circumstances. Alon and...

Since the introduction of the One Belt, One Road initiative (OBOR), first proposed in late 2013, ...

Huawei Goes Global provides a much-needed, comprehensive, and scholarly examination of the busine...