The first book to deal with the problems of communicating to a skeptical, media-blitzed public, P...

Vorteile auf einen Blick- Wie man eine Dienstleistung oder ein Produkt nachhaltig positioniert- D...

There are laws of nature, so why shouldn't there be laws of marketing?As Al Ries and ...

``A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon.''--...

"e;Ries and Trout taught me everything I know about branding, marketing, and product manageme...

Renowned business gurus Al and Laura Ries give a blow-by-blow account of the battle between manag...

The first book to deal with the problems of communicating to a skeptical, media-blitzed public, P...

Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new e...

Two world-renowned marketing consultants and bestselling authors present the definitive rules of ...

This marketing classic has been expanded to include new commentary, new illustrations, and a bonu...

What Charles Darwin did for biology, Al and Laura Ries do for branding.In their exciting new book...