Quantitative marketing has been gaining importance during the last decade. This is indicated by t...
Emphasizing substantive issues rather than intricate statistical details, this book provides a co...
`If you encounter a research student for whom the very word LISREL induces feelings of fear, quie...
Taking the Fear Out of Data Analysis provides readers with the necessary knowledge and skills to ...
Quantitative marketing has been gaining importance during the last decade. This is indicated by t...
Quantitative marketing has been gaining importance during the last decade. This is indicated by t...
Emphasizing substantive issues rather than intricate statistical details, this book provides a co...
`If you encounter a research student for whom the very word LISREL induces feelings of fear, quie...